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citizenM is a new brand of concept hotels whose aim is to build a strong brand personality which is approachable, down to earth, friendly and worldly wise offering affordable luxury. The concept revolves around "a mobile citizen of the world", an independent, frequent traveller. At the moment there is only one hotel at Schipol in Amsterdam. The hotels are constructed in a modular form. I'm not sure I like the idea of the open plan bedroom with no separate bathroom but maybe I'm too much of a ………