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This is a smart ambient advertisement campaign undertaken by Langley Travel, a travel agency, to promote its ski holiday destination at Niseko in Japan. Langley Travel is popularly known as the skiers travel agency in Scandinavia. Maintaining its reputation, the company arranges magnificent ski holidays at those places, which are exotic and extremely rare Scandinavian skiers such as Africa, Siberia, Iran and so on. This ambient campaign was aimed at the target group aware of Langley Travels spectacular ski holiday of the coming season, which was scheduled to be held in Niseko. ………